Our Vision

Our vision is to strengthen our legal system by offering access to legal help for everyone that needs it.

Our Mission

Our mission is to empower people with common legal issues with knowledge, clarity, and professional guidance.

The legal services industry must transform.

I started law school believing that our legal system is the best forum available to address systemic power imbalances and to pursue truth, fairness, justice, and accountability. I was drawn to an orderly process that applies equally. An even playing field. A fair opportunity to be heard.

I quickly learned that the legal system is complex and difficult to navigate without training and experience. Using the legal system is not intuitive and most people need professional guidance, even for routine legal issues. Legal fees are expensive and unpredictable, creating an unfair advantage for those who can afford them and a barrier to justice for everyone else.

Regrettably, the legal services industry has not done a very good job meeting the growing need for lower-cost legal services. The billable hour and other structural dysfunctions have kept fees high and unpredictable, and services inaccessible to anyone living outside a major city. We are living through an access to justice crisis that demands an innovative, market-based solution.  

In early 2020 we all flocked to online services out of necessity, and on the way, we discovered that some services are more convenient and accessible online than they were in-person. I saw an opportunity to create a new business model that would leverage technology to reduce overhead, lower costs, and make accessing legal advice easier and more affordable than ever before.

Butterfly Legal was born.

About Matt the Founder

Matt completed articles in 2009 and practiced with the Department of Justice Canada before relocating to Kelowna in 2014 where he joined a mid-size law firm, practicing personal injury law and serving as local agent for the Public Prosecution Service of Canada. Between public service and private practice, Matt regularly encountered people struggling to properly engage with our legal system without full-service legal representation, and he became interested in the opportunity to serve the growing segment of the legal consumer market that was not being met by traditional legal service providers.

In May 2020 Matt opened his solo law practice, Matt Canzer Law, to better serve and understand these clients’ needs. He practices sexual tort litigation, mental health law, and offers litigation coaching to self-represented litigants. Matt developed Butterfly Legal to blend self-help resources, automated technology-assisted processes, and on-demand virtual consultations to offer cost-effective unbundled legal services.

Matt is also a Supervising Lawyer with the Everyone Legal Clinic, an innovative articling program and public interest law incubator operated by Access Pro Bono.

He is a member of the Law Society of British Columbia (#508532), the Canadian Bar Association, the Trial Lawyers Association of British Columbia, the Legal Coach’s Association, and the Greater Vancouver Interactive Arts Society, and a Director of the Kelowna Apple Triathlon Society.